introduces same day delivery service, the Middle East’s largest online retail and marketplace platform, takes a huge leap forward for e-commerce in the region by introducing a key customer delight service – same day delivery.

The ground-breaking service offers same day delivery for “Fulfilled by Souq” (FBS) products in Dubai, with plans to expand to other cities in MENA in the future. Further, takes its commitment of putting the customers first to the next level by offering Souq Delivery Promise whereby customers will know the exact date of delivery across the MENA region.

E-commerce in the Middle East is growing fast and predicted to reach over $20 billion this year.

A global survey from online transaction security firm Trustev found that 56% of consumers aged 18-34 prefer a same-day shipping choice and a similar survey by Coldwell Banker Commercial Affiliates found that 64% of Millennials are more likely to make an online purchase if same-day delivery is an option. These figures are particularly important to the region as the UAE and KSA together account for 75% of e-commerce transactions in the GCC. This latest initiative is set to fulfill the customers’ demand for the same day delivery, further strengthening’s leadership position in the e-commerce industry.

Ronaldo Mouchawar, CEO & Co-Founder comments: “Our primary objective is to deliver the highest quality products and a service as efficient and quick as possible to our customers. With the Fulfilled by Souq (FBS) program, we manage the fulfilment  and logistics for third-party sellers, saving them time and money, and our home-grown logistics arm Q-Express as well as our partnership with provide us with the most efficient delivery service in the region with real-time order tracking. We believe that our same day delivery and Souq delivery promise initiatives are a huge step forward in corresponding supply with customers’ demand and further making online shopping experience seamless and enjoyable.”

Same day delivery is for all “Fulfilled by Souq” (FBS) products ordered before 3pm.