World’s first hotel-cinema to be in Rove Downtown

By Sheena Amos

DUBAI 7 April 2018: Emaar Entertainment announced that its Reel Cinemas is further expanding its local footprint with a brand-new concept – the first hotel-cinema – located in Rove Downtown.

Rove Downtown is the first hotel under Rove Hotels, a contemporary midscale brand, developed as a joint venture between Meraas and Emaar Properties.

Ticket price will cover popcorn and a soft drink. It will screen blockbuster titles as well as alternative content such as football and regional cinema.

Damien Latham, Chief Executive Officer, Emaar Entertainment, said: “By pioneering innovative trends, we’re changing the face of entertainment in the region with the new hotel-cinema concept.”

Scheduled for completion in the first half of 2018, the boutique Reel Cinemas – Rove Downtown will have only 49 seats.

The addition of Reel Cinemas – Rove Downtown to Emaar Entertainment’s growing portfolio follows the recent launches of Emaar Entertainment’s pioneering VR Park in The Dubai Mall, and Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club.

Reel Cinemas – Rove Downtown will also cater to group events and corporate gatherings, with the lobby lounge providing the perfect pre-cinema meeting area.